“In working out our calling, we are to perform for one audience, the audience of One.” Os Guinness
Yesterday I wrote about no one, not one single person, being “just one” because no one is “just.” Each person matters.
Today I’m writing about the One who matters most.
Since I’m a writer, I’m in online groups with traditionally published authors who have big followings. We often hear, “Grow your platform.” A platform is the people we’re trying to influence. If I’m not careful, I can get caught up in the numbers game.
I don’t want to discount my part in marketing my work. I also don’t want to lose sight of why I do what I do, where I’m headed, and who (God) I’m following, not who’s following me.
I heard a well-known speaker tell a story that happened early on in his career. His agent booked him to speak at a conference and expected an audience of at least 100. He walked into a room of 10. He had to regroup and remember, “These 10 people matter. They each know at least 10 people who matter, and they might tell those 10 people about this talk if they leave here believing they matter.”
I’ve heard dozens of stories like this one about authors and speakers whose lives changed when they swapped wanting to perform for a big audience to performing for an audience of One.
Their godly guidelines apply no matter our purpose and no matter our platform, whether we’re talking to an audience or to our families around the kitchen table, whether we’re with the CEO or a group of friends at dinner, whether we’re launching a book into the world or a baby.
- Show up to serve, not sell.
- Build relationships, not followers.
- Show up to support, not show off.
- Share stories, not auditorium stages.
- Know who is the source of everything.
- Say positive things or don’t say anything.
- Make life about what we give, not what we get.
- Be enthusiastic no matter the size of our audience.
- Call every reader and listener and child important.
Sometimes we don’t realize how much the business world applies around our kitchen table and how much of what we learn around the kitchen table needs to be practiced in the business world. It’s all about our audience of One.
I hope you’ll add to the list anything that comes to mind – things you learned from your parents and grandparents, from your children, from a mentor who pointed you back to God. Your part of the conversation matters.
In This Together,